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Hi, I’m Sander Crombach.
Freelance Design Lead and Senior Product (UX/UI) Designer.
With over 18 years of experience, I lead design teams and guide stakeholders through their digital transformation journeys.
Anyone
Recruiters
Managers
Hi, I’m Sander Crombach.
Freelance Design Lead and Senior Product (UX/UI) Designer.
With over 18 years of experience, I lead design teams and guide stakeholders through their digital transformation journeys.
Anyone
Recruiters
Managers
Hi, I’m Sander Crombach.
Freelance Design Lead and Senior Product (UX/UI) Designer.
With over 18 years of experience, I lead design teams and guide stakeholders through their digital transformation journeys.
Anyone
Recruiters
Managers
Hi, I’m Sander Crombach.
Freelance Design Lead and Senior Product (UX/UI) Designer.
With over 18 years of experience, I lead design teams and guide stakeholders through their digital transformation journeys.
Clients I work for are Booking.com, SiriusXM, Zalando, Vodafone, University of Amsterdam, T-Mobile, Yamaha, EVBox, W Hotels & Resorts, ING, Eye Film Institute, City of Amsterdam, Royal FloraHolland, EuroParcs, Greenchoice, Boldking, The Sharing Group, and many others.
Clients I work for are Booking.com, SiriusXM, Zalando, Vodafone, University of Amsterdam, T-Mobile, Yamaha, EVBox, W Hotels & Resorts, ING, Eye Film Institute, City of Amsterdam, Royal FloraHolland, EuroParcs, Greenchoice, Boldking, The Sharing Group, and many others.
Hired by and collaborated with creative and digital agencies such as Fabrique, Bravoure, IceMobile, TBWA-X, DNA.inc, BrandLoyalty, ACNE, Chunk, Vandejong, Qikker Online, INDG, Motorrr, Lucas & Mallee, Aiden, 09:30, and Floyd & Hamilton.
Hired by and collaborated with creative and digital agencies such as Fabrique, Bravoure, IceMobile, TBWA-X, DNA.inc, BrandLoyalty, ACNE, Chunk, Vandejong, Qikker Online, INDG, Motorrr, Lucas & Mallee, Aiden, 09:30, and Floyd & Hamilton.
Both Adobe and Shopify have recognized me as one of the top 10 UX designers to follow on Instagram for inspiration.
Both Adobe and Shopify have recognized me as one of the top 10 UX designers to follow on Instagram for inspiration.
DNA.inc — Currently hired by DNA.inc to lead team of designers from Spain and the Netherlands and working closely with teams in New York, to redesign the website of one of the biggest audio platforms in the U.S. with over 140 million visits each year.
Skills: Design lead, stakeholder management, UX&UI design, design QA, agile scrum, development support
Hired by: Digital agency DNA.inc
Skills: Design lead, stakeholder management, UX&UI design, design QA, agile scrum, development support
Hired by: Digital agency DNA.inc
DNA.inc — Currently hired by DNA.inc to lead team of designers from Spain and the Netherlands and working closely with teams in New York, to redesign the website of one of the biggest audio platforms in the U.S. with over 140 million visits each year.
Booking.com — Designing and experiment tested cross-platform wishlist features with tens of millions of daily visitors, for the world's leader in online travel.
Booking.com — Designing and experiment tested cross-platform wishlist features with tens of millions of daily visitors, for the world's leader in online travel.
Project: New cross-platform Wishlist features
Skills: Experiment testing, UX&UI design, stakeholder management, design QA, agile scrum, development support
Location: At the brand new HQ in Amsterdam
"He impressed me with his stakeholder management and collaborative working style. His trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time.”
"He impressed me with his stakeholder management and collaborative working style. His trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time.”
Joel Peters
Head of Core Experience Design, Booking.com
EVBox — Redesigned EVBox.com, leading to a 15% increase in conversion for a company that has sold over 550,000 EV chargers worldwide.
Project: Redesigned evbox.com + new design system (with design tokens)Live: evbox.comAnalytics: 15% increase in conversion, higher engagement and more time spent on individual pages seven months after launch
"He took the lead in iterating on different design versions with various stakeholders across departments. The team and I really appreciated his proactiveness which allowed us to exceed the initial scope and redesign some of our key subdomains as well.”
"He took the lead in iterating on different design versions with various stakeholders across departments. The team and I really appreciated his proactiveness which allowed us to exceed the initial scope and redesign some of our key subdomains as well.”
EVBox — Redesigned EVBox.com, leading to a 15% increase in conversion for a company that has sold over 550,000 EV chargers worldwide.
University of Amsterdam — Led a team to redesign the website of the largest university in the Netherlands - a 200,000-page giant - with a new modular grid and design system.
University of Amsterdam — Led a team to redesign the website of the largest university in the Netherlands - a 200,000-page giant - with a new modular grid and design system.
Project: Website redesign of UvA.nl and all subsites + new design system
Skills: Design lead, information architecture, UX&UI design, digital strategy, stakeholder management, design QA, agile scrum, workshop facilitation
Detail: To win the project I individually defeated big design agencies like Edinspiekerman and Fabrique in a pitch
Live: visit uva.nl
“He's very thorough in his approach, oversees complex matter in an enthusiastic way and he fit perfectly into our team. He's a determined, outspoken designer, with a great sense of humour and a keen eye for the latest developments. He brought a new way of thinking to the UvA, and I for one am glad to have had the pleasure to work with him on www.uva.nl and all our subsites."
Mendel Stecher
Head of Marketing & Comms, University of Amsterdam
“He's very thorough in his approach, oversees complex matter in an enthusiastic way and he fit perfectly into our team. He's a determined, outspoken designer, with a great sense of humour and a keen eye for the latest developments. He brought a new way of thinking to the UvA, and I for one am glad to have had the pleasure to work with him on www.uva.nl and all our subsites”.
Explore all 11 projects
Explore all 11 projects
Explore all 11 projects
Like Zalando, Vodafone, T-Mobile,, Restocks, and Eye Film Institute.
Reviews
Reviews
Reviews
Artur Mkrtchyan
Former CTO of Collabary (part of Zalando) / CEO of Softr
"Sander is one of the most talented, productive and highly collaborative designers I've ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users. Sander is great at what he does, and I hope to have the pleasure of working with him again".
Artur Mkrtchyan
Former CTO of Collabary (part of Zalando) / CEO of Softr
"Sander is one of the most talented, productive and highly collaborative designers I've ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users. Sander is great at what he does, and I hope to have the pleasure of working with him again".
Artur Mkrtchyan
Former CTO of Collabary (part of Zalando) / CEO of Softr.io
"Sander is one of the most talented, productive and highly collaborative designers I've ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users. Sander is great at what he does, and I hope to have the pleasure of working with him again".
Artur Mkrtchyan
Former CTO of Collabary (part of Zalando) / CEO of Softr
"Sander is one of the most talented, productive and highly collaborative designers I've ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users. Sander is great at what he does, and I hope to have the pleasure of working with him again".
Joel Peters
Head of Core Experience Design, Booking.com
"I hired Sander as a contingent worker on my team at Booking.com. He impressed me with his stakeholder management and collaborative working style. Sander's trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time. I'm confident that he will continue to excel in his next role and I look forward to working with him again in the future".
Joel Peters
Head of Core Experience Design, Booking.com
"I hired Sander as a contingent worker on my team at Booking.com. He impressed me with his stakeholder management and collaborative working style. Sander's trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time. I'm confident that he will continue to excel in his next role and I look forward to working with him again in the future".
Joel Peters
Head of Core Experience Design, Booking.com
"I hired Sander as a contingent worker on my team at Booking.com. He impressed me with his stakeholder management and collaborative working style. Sander's trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time. I'm confident that he will continue to excel in his next role and I look forward to working with him again in the future".
Joel Peters
Head of Core Experience Design, Booking.com
"I hired Sander as a contingent worker on my team at Booking.com. He impressed me with his stakeholder management and collaborative working style. Sander's trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time. I'm confident that he will continue to excel in his next role and I look forward to working with him again in the future".
Alonzo Kaya
Former Marketing Director, Alilla Hotels
"Sander is a young dynamic and smart UI designer who's willing to push his work and client to the next level! He's never in a slightest hesitate to take the challenge to make a new concept that are unique and functional. Happy to have worked with him".
Alonzo Kaya
Former Marketing Director, Alilla Hotels
"Sander is a young dynamic and smart UI designer who's willing to push his work and client to the next level! He's never in a slightest hesitate to take the challenge to make a new concept that are unique and functional. Happy to have worked with him".
Alonzo Kaya
Former Marketing Director, Alilla Hotels
"Sander is a young dynamic and smart UI designer who's willing to push his work and client to the next level! He's never in a slightest hesitate to take the challenge to make a new concept that are unique and functional. Happy to have worked with him".
Alonzo Kaya
Former Marketing Director, Alilla Hotels
"Sander is a young dynamic and smart UI designer who's willing to push his work and client to the next level! He's never in a slightest hesitate to take the challenge to make a new concept that are unique and functional. Happy to have worked with him".
Andrei Abraztsou
Product Manager for Smart Homes, Vodafone
"Sander demonstrated excellent design skills and strong affinity to user-centric design in particular when creating the new onboarding flow for the products and the smarthome experiences which are resilient, understandable and appealing even for smart home newbies. With his guideance, hard work, creativity and productivity in a short time we were able to create the concept of the new smart home experience in the VbV app, set up the prototyping and user-testing of product increments following the phases of the design thinking approach. Sander's motivation and friendly working style were well-acclaimed and highly appreaciated by all team members ".
Andrei Abraztsou
Product Manager for Smart Homes, Vodafone
"Sander demonstrated excellent design skills and strong affinity to user-centric design in particular when creating the new onboarding flow for the products and the smarthome experiences which are resilient, understandable and appealing even for smart home newbies. With his guideance, hard work, creativity and productivity in a short time we were able to create the concept of the new smart home experience in the VbV app, set up the prototyping and user-testing of product increments following the phases of the design thinking approach. Sander's motivation and friendly working style were well-acclaimed and highly appreaciated by all team members ".
Andrei Abraztsou
Product Manager for Smart Homes, Vodafone
"Sander demonstrated excellent design skills and strong affinity to user-centric design in particular when creating the new onboarding flow for the products and the smarthome experiences which are resilient, understandable and appealing even for smart home newbies. With his guideance, hard work, creativity and productivity in a short time we were able to create the concept of the new smart home experience in the VbV app, set up the prototyping and user-testing of product increments following the phases of the design thinking approach. Sander's motivation and friendly working style were well-acclaimed and highly appreaciated by all team members ".
Alex Vikner
Website & CRM Manager, EVBox
"From the start, Sander was very quickly able to understand the core structures of the website, map everything out and work out a design direction. Under his guidance we built a new design system with design tokens, optimized our entire Figma setup and then redesigned the key pages. Sander took the lead in iterating on different design versions with various stakeholders across departments and built a custom component library for our CMS. The team and I really appreciated his proactiveness which allowed us to exceed the initial scope and redesign some of our key subdomains as well. Next to being an excellent customer-centric designer, Sander cares deeply about delivering top quality work and was able to support with design QA and ensure high standards end to end".
Alex Vikner
Website & CRM Manager, EVBox
"From the start, Sander was very quickly able to understand the core structures of the website, map everything out and work out a design direction. Under his guidance we built a new design system with design tokens, optimized our entire Figma setup and then redesigned the key pages. Sander took the lead in iterating on different design versions with various stakeholders across departments and built a custom component library for our CMS. The team and I really appreciated his proactiveness which allowed us to exceed the initial scope and redesign some of our key subdomains as well. Next to being an excellent customer-centric designer, Sander cares deeply about delivering top quality work and was able to support with design QA and ensure high standards end to end".
Alex Vikner
Website & CRM Manager, EVBox
"From the start, Sander was very quickly able to understand the core structures of the website, map everything out and work out a design direction. Under his guidance we built a new design system with design tokens, optimized our entire Figma setup and then redesigned the key pages. Sander took the lead in iterating on different design versions with various stakeholders across departments and built a custom component library for our CMS. The team and I really appreciated his proactiveness which allowed us to exceed the initial scope and redesign some of our key subdomains as well. Next to being an excellent customer-centric designer, Sander cares deeply about delivering top quality work and was able to support with design QA and ensure high standards end to end".
Mendel Stecher
Head of Marketing & Comms, UvA
"Sander and the rest of the team worked together on the next iteration of the Greenchoice customer app. A complex challenge because of the wishes and the legacy that is inherent in a big project like this. As a digital woodworker he kept chipping and carving at the concept and UX until the core was reached. This was the groundwork for which we could continue building upon with the test of the team. He approached this challenge with the right attitude, open positive and professionally. Personally I enjoyed the talks about the product but also the process that we had during our collaboration".
Mendel Stecher
Head of Marketing & Comms, UvA
"Sander and the rest of the team worked together on the next iteration of the Greenchoice customer app. A complex challenge because of the wishes and the legacy that is inherent in a big project like this. As a digital woodworker he kept chipping and carving at the concept and UX until the core was reached. This was the groundwork for which we could continue building upon with the test of the team. He approached this challenge with the right attitude, open positive and professionally. Personally I enjoyed the talks about the product but also the process that we had during our collaboration".
Mendel Stecher
Head of Marketing & Comms, UvA
"Sander and the rest of the team worked together on the next iteration of the Greenchoice customer app. A complex challenge because of the wishes and the legacy that is inherent in a big project like this. As a digital woodworker he kept chipping and carving at the concept and UX until the core was reached. This was the groundwork for which we could continue building upon with the test of the team. He approached this challenge with the right attitude, open positive and professionally. Personally I enjoyed the talks about the product but also the process that we had during our collaboration".
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