Freelance Design Lead and Senior Product & UX/UI Designer
 
 

Work

Over the past 18 years, designing projects for startups, scale-ups, and Fortune 500 companies.

Below you find a selection of my favourite projects.

 

EVBox — Redesign of EVBox.com, resulting in a 15% increase in conversion, for a company who sold over 550.000 EV chargers worldwide.

 
 

"He took the lead in iterating on different design versions with various stakeholders across departments. The team and I really appreciated his proactiveness which allowed us to exceed the initial scope and redesign some of our key subdomains as well”.

Alex Vikner
Former Product Owner, Websites & Marketing Ops EVBox

 
 
 
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Booking.com — Designed and experiment tested cross-platform wishlist features with tens of millions of daily visitors, for the world's leader in online travel.

Designed:  New cross-platform Wishlist features
Skills:  Experiment testing, UX&UI design, stakeholder management, design QA, agile scrum, development support
Location:  At the brand new HQ in Amsterdam

 

"He impressed me with his stakeholder management and collaborative working style. His trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time".

Joel Peters
User Experience Design leadership | Product and Design Strategy at Booking.com

 
 
 
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T-Mobile — New Sales Funnel for purchasing a fixed telecom package for home use, designed for one of the largest mobile communications companies worldwide.

 
 
Designed:  Brand new Sales Funnel
Skills:  Design lead, information architecture, UX&UI design, visual design, digital strategy, stakeholder management
Hired by:  Chunk Creative Agency

 
 
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Hegg Energy — New smartphone app that links your home battery to your solar panels and electric vehicle, offering insights into dynamic energy prices and your personal consumption.

Designing:  Smartphone apps (iOS & Android) + design system + customer journey and roadmaps
Skills:  UX&UI design, information architecture, prototyping, user testing, stakeholder management

 

“Even before he started the product design of our new Hegg App, he surprised me multiple times with his proactiveness and organisation skills, providing timelines for the design process just based on our conversations. His work is thorough and of high quality”.

Jan-Peter Karens
Former CTO at Hegg Energy

 
 
 
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Vodafone — New consumer IoT smartphone app to transform your home into a smart home, for a well-known Fortune 500 company.

Designed:  Smartphone app + design system
Skills:  Information architecture, UX&UI design, visual design, prototyping, user testing, design QA, agile scrum, stakeholder management
Duration:  Nine months from start to launch
Location:  Worked at the Vodafone Group HQ in Paddington, London
 
 

"He demonstrated excellent design skills and strong affinity to user-centric design. With his guideance, hard work, creativity and productivity in a short time we were able to create the concept of the new smart home experience following the phases of the design thinking approach. His motivation and friendly working style were well-acclaimed and highly appreaciated by all team members including myself”.

Andrei Abraztsou
Former Product Manager for Smart Homes at Vodafone

 
 
 
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Greenchoice — Redesign of an energy consumption and generation insight app for the largest sustainable energy provider in the Netherlands.

Designed:  Smartphone app
Skills:  Design lead, information architecture, UX&UI design, prototyping, user testing, visual design, design system
Live:  Download the Greenchoice app in the Apple App Store
 
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Restocks — Designing an entire eco-system of digital products for the biggest authentic sneakers platform in the Netherlands.

Designed:  Smartphone app + website redesign + design system + online magazine
Illustrations:  David Milan
Skills:  Information architecture, UX&UI design, visual design, art direction, prototyping, design QA, design lead, agile scrum
Live:  Download the Restocks app in the Apple App Store (rating 4.8) / Google Play Store (rating 4.7)
 
 
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Zalando — Redesign of a smartphone app and desktop web app for in-house startup Collabary, part of a world-famous e-commerce enterprise.

 
 
Designed:  Web app + smartphone app
Skills:  Information architecture, UX&UI design, Visual design, prototyping, user testing, digital strategy, workshop facilitation
Location:  Worked at the Zalando HQ in Berlin

 

"He is one of the most talented, productive and highly collaborative designers I've ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users".

Arthur Mkrtchyan
Former CTO of Collabary, (part of Zalando) currently founder of Softr

 
 
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University of Amsterdam — Leading a team to redesign the website of the largest university in the Netherlands - a 200,000-page giant - with a new modular grid and design system.

 
 
Designed:  Website redesign of UvA.nl and all subsites + new design system
Skills:  Design lead, information architecture, UX&UI design, digital strategy, stakeholder management, design QA, agile scrum, workshop facilitation
Detail:  To win the project I individually defeated big design agencies like Edinspiekerman and Fabrique in a pitch
Duration:  Nine months from start to launch
Live:  UvA.nl

 

“He's very thorough in his approach, oversees complex matter in an enthusiastic way and he fit perfectly into our team. He's a determined, outspoken designer, with a great sense of humour and a keen eye for the latest developments. He brought a new way of thinking to the UvA, and I for one am glad to have had the pleasure to work with him on www.uva.nl and all our subsites”.


Mendel Stecher
Former Head Online Communication & Marketing University of Amsterdam

 
 
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Eye Film Institute — Redesign of the website of the national film museum of the Netherlands.

 
 
Designed:  Responsive website redesign
Skills:  Information architecture, UX&UI design, visual design, prototyping, user testing, stakeholder management, workshop facilitation
 
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Fluently — Online distraction-free editor with a multilingual translator, grammar checker, and synonyms library built-in.

 
 
Co-founded:  Started this company together with Milber Ferreira in 2021
Live:  www.fluently.so
 
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Braingineers — Designed a new dashboard and design system for a usability testing platform that measures emotions based on neuroscience. 🧠

 
 
Designed:  Web app / dashboard + new design system
Skills:  Design lead, UX&UI design, information architecture, UX&UI design, prototyping, user testing, design QA
Live:  braingineers.com
 
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