With over 18 years of experience, I lead design teams and guide stakeholders through their digital transformation journeys.
Forming a bridge between design teams and the client’s stakeholders.
Which are user-centric, easy to use, and emotionally engaging.
Both Adobe and Shopify have recognized me as one of the top 10 UX designers to follow on Instagram for inspiration.
I am a graduate of the incubator '🎓 Founder Institute,' Class of 2020 (Amsterdam).
And co-founder of Fluently.so.
Designing: Redesigning SiriusXM.comDetail: Leading a team of four designers from Spain and The Netherlands, guiding stakeholders from New YorkSkills: Design lead, stakeholder management, UX&UI design, design QA, agile scrum, development supportHired by: Digital agency DNA.inc
Designed: New cross-platform Wishlist featuresSkills: Experiment testing, UX&UI design, stakeholder management, design QA, agile scrum, development supportLocation: At the brand new HQ in Amsterdam"He impressed me with his stakeholder management and collaborative working style. His trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time”.
Joel Peters
User Experience Design leadership | Product and Design Strategy at Booking.com
Designed: Smartphone app + design systemSkills: Information architecture, UX&UI design, visual design, prototyping, user testing, design QA, agile scrum, stakeholder managementDuration: Nine months from start to launchLocation: Worked at the Vodafone Group HQ in Paddington, London
"He demonstrated excellent design skills and strong affinity to user-centric design. With his guideance, hard work, creativity and productivity in a short time we were able to create the concept of the new smart home experience following the phases of the design thinking approach. His motivation and friendly working style were well-acclaimed and highly appreaciated by all team members including myself”.
Andrei Abraztsou
Former Product Manager for Smart Homes at Vodafone
Designed: Web app + smartphone appSkills: Information architecture, UX&UI design, Visual design, prototyping, user testing, digital strategy, workshop facilitationLocation: Worked at the Zalando HQ in Berlin
"He is one of the most talented, productive and highly collaborative designers I've ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users".
Arthur Mkrtchyan
Former CTO of Collabary, (part of Zalando) currently founder of Softr
Designed: Website redesign of UvA.nl and all subsites + new design systemSkills: Design lead, information architecture, UX&UI design, digital strategy, stakeholder management, design QA, agile scrum, workshop facilitationDetail: To win the project I individually defeated big design agencies like Edinspiekerman and Fabrique in a pitchDuration: Nine months from start to launchLive: UvA.nl“He's very thorough in his approach, oversees complex matter in an enthusiastic way and he fit perfectly into our team. He's a determined, outspoken designer, with a great sense of humour and a keen eye for the latest developments. He brought a new way of thinking to the UvA, and I for one am glad to have had the pleasure to work with him on www.uva.nl and all our subsites”.
Mendel Stecher
Former Head Online Communication & Marketing University of Amsterdam
Like T-Mobile, EVBox, and Eye Film Institute.
With deep expertise in design sprints, design thinking, lean startup, and scrum methodologies, combined with a strong focus on online accessibility, I help companies and institutions navigate their digital transformation journeys.
By guiding stakeholders through every step of the process, I facilitate engaging workshops, gather and analyze key insights, lead dynamic teams, define clear and actionable roadmaps, and deliver impactful presentations that drive results.
Designing cutting-edge UX and UI including prototypes, responsive websites, native apps, web apps, dashboards, and design token systems, I specialize in bringing modern, user-centered digital experiences to life.
I’m driven by a passion for crafting intelligent information architecture (UX) and designing visually striking, high-performing user interfaces (UI).
To enhance productivity and provide an early preview of the final product, I seamlessly integrate both UX and UI work during the wireframe phase. By developing clickable prototypes throughout the design process, I ensure a more interactive and insightful design journey from the start.
Click to enlarge.
"Sander is a dynamic and smart UX designer who's willing to push his work and client to the next level!"
Alonzo Kaya
Former Director marketing Alila Hotels & Resorts
"Even before he started he surprised me multiple times with his proactiveness and organisation skills, providing timelines for the design process just based on our conversations”
Jan-Peter Karens
Former CTO at Hegg Energy
